Templates SOCIAL MEDIA & CONTENT MARKETING WEBSITE Blog Facebook LinkedIn Yo uT be Vine Email. Free Download at www.bluewiremedia.com.au/web-strategy-planning-template. Sep 29, 2013 To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will. A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template! A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that they're leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn't want to interrupt your flow. This is the moment content strategists dream of. But if you're like me, it's easy to get caught up in how new the field is and wonder, 'Am I even doing this right?' There are lots of posts to help you, such as and. There are also to creating content strategies. There's even an. And there are books (my favorite is Kristina Halvorson and Melissa Rach's Content Strategy for the Web). Still, sometimes you just want to peek over someone else's shoulder at a concrete example to see if there's anything you can learn. This can be especially true if you're working in-house and don't have anyone to bounce ideas off of. So, I built a template: What a content strategy should look like Content strategies take many forms, from a 50-page word document to an hour-long PowerPoint presentation. That means this template is not meant to be gospel. Instead, it introduces you to the many moving parts that make up a content strategy and gives you an example of how I, based on the years I spent consulting on content strategies for everything from stock photography to software as a service, would write it up. Peek over my shoulder to get your next strategy started, or just to get a glimpse of how someone else approaches a strategy. Build on this template and make it your own. You'll find that the template is written from an agency perspective (with lots of references to 'the client') but it works equally well if you are in-house and are writing for that one, all-important client—your boss. What goes into a content strategy The content strategy template walks you through researching and writing up the three key elements of a content strategy: what content looks like now, what it should look like, and the ecosystem in which content is created. Content today A strategy should provide an assessment of the client's current content, as well as insight into their competitors' content. That assessment may include any or all of the following: • Personas • Stakeholder interviews • Content inventory • Content audit • Gap analysis • Competitive analysis Content in the future Then you want to show your client where the content should take them and how they can use various channels to get there. Some of are: Onsite content • Homepage • Landing pages • Category pages • Product descriptions • Blog • Error pages • Etc.
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